Apple’s’ special event at the Steve Jobs Theater on its Cupertino, California, campus on Tuesday, maybe overshadowed by the tense U.S. China trade war.
In the crosshairs; a new crop of iPhones and the pricing power that Apple normally wields.
Will it decide to raise prices due to the upcoming tariffs on Chinese-made goods, which includes its own products?
Tuesday’s event will occur less than a month after Apple received a trade-war break when the U.S Trade Representative’s office said the tariffs that were set to hit $300 billion worth of Chinese goods, including Apple products, would be delayed from Sept. 1 to Dec. 15. but it is unclear what happens next when the key holiday shopping season will be in high-gear.
It’s also noteworthy that CEO Tim Cook has bent President Trump’s ear about the negative impact the tariffs will have on his company versus some of its rivals such as Samsung.
“We estimate that a 15 percent iPhone tariff would require a $68 ASP increase to offset the impact,” they wrote.
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