Alibaba to open first e-commerce trade hub in Europe



Arjun Kharpal | CNBC

Alibaba struck a partnership with the Belgian government on Wednesday to create a trade hub that aims to help companies in the country to sell products abroad.

Belgium is the first European country to sign up to the Electronic World Trade Platform (eWTP), an initiative first proposed by Alibaba co-founder Jack Ma in 2016. The plan is to help small-and-medium-sized enterprises to sell products abroad, something they have traditionally found complicated and expensive.

As part of the initiative, Alibaba is opening a warehouse under its logistics arm Cainiao in Liege, Belgium. This will help businesses in Europe transport goods to China.

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