Alliance formed to promote tradefair business in Northern China and Tianjin national exhibition economic zone



Paul Colston | Exhibition World

A new strategic alliance was signed on 24 June 2021 at the National Convention & Exhibition Center (NCEC Tianjin), by the Tianjin Commission of Commerce, Messe Frankfurt Asia Holdings and the NCEC Tianjin. The partners announced a new co-operation agreement to expand exhibition business in Northern China.

The Tianjin Commission of Commerce and the global network and exhibition resources of Messe Frankfurt will be harnessed under the accord to develop more international branded trade fairs and events organised at the NCEC Tianjin. The Auto Maintenance and Repair Expo (AMR) will be the first trade show organised by Messe Frankfurt at this new fairground in 2022.

In April of this year, China’s Ministry of Commerce outlined plans to turn Tianjin into a new hotspot for global exhibition business and, in early June, the Tianjin Government approved the proposal for a Tianjin national exhibition economic zone.

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