CHINA ECONOMY Chinese companies look to ride a new cross-border e-commerce wave driven by the coronavirus



Evelyn Cheng | CNBC

Some Chinese companies are tapping a new growth opportunity in online shopping amid trade tensions and the coronavirus pandemic.

While e-commerce has become a part of modern life around the world through giants such as Amazon and Alibaba, online shopping remains a fraction of overall retail sales. Even in China, where delivery has become integrated into urban life, online sales of physical goods still only account for about a quarter of overall retail sales, according to official data.

That portion is generally expected to increase, in China and worldwide. More businesses are also tapping e-commerce platforms to sell directly to consumers, rather than going through traditional store distribution systems.

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