Swedish food company Felix is one of them. For two days in October, Felix opened a pop-up store in Stockholm, where all items were priced based on their carbon footprint. The bigger their emissions, the higher the price.
The idea was to demonstrate how easy it is for shoppers to make climate-friendly choices when products are clearly labeled. Each customer was given a budget in “carbon dioxide equivalents” to shop for a week’s worth of groceries.
While the pop-up was a short initiative to raise awareness, Felix already lists on its website the greenhouse gas emissions associated with all its foods — from the cultivation of the ingredients to the finished product.
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