Kia Seeks Partners to Build Apple Car in Georgia

02/05/2021

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Tim Higgins, Elizabeth Koh and Cameron McWhirter | WSJ

Kia Corp. has approached potential partners about a plan to assemble Apple Inc.’s long-awaited electric car in Georgia, according to people familiar with the matter.

The proposal would involve a multibillion-dollar investment, according to people familiar with the matter, who stress that a deal hasn’t been completed. If successful, it would thrust the iPhone maker into the car business after several years of secretive work in which its engineers plotted to upend the 100-plus-year-old automotive industry.

The likelihood of a final agreement was thrown into question when Kia’s parent company, Hyundai Motor Group, said last month, then sought to play down, that it was in negotiations with Apple to cooperate on an electric driverless car. Apple has never confirmed those talks, and its dalliances with other auto makers in the past have fizzled.

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