Apple Chip Shortage Will End, But U.S.-China Supply Chain ‘train wreck’ Is Coming



Eric Rosenbaum | CNBC

The semiconductor chip shortage is old news, but when the second-largest public company in the history of the U.S. stock market says it just left $6 billion in potential sales on the table as a result of limited chip supply — as Apple just did — it reinforces why the U.S. economy needs to rethink how it sources its semiconducting technology so that doesn’t happen again. This short-term supply chain phenomenon will pass, but tech executives and policy advisors say the future may be one of even larger, longer-term supply chain shocks. A shift from decades during which the largest companies benefitted from a manufacturing model in which “designed in California” and “assembled in Asia” was king needs to occur to shore up the supply of key components.

From $2 trillion Apple to $1 billion lidar sensing technology marker Ouster, the supply chain policy of industry and government needs to change.

Mark Frichtl, co-founder and chief technology officer at Ouster, said as the maker of products that have dozens or hundreds of integrated parts, it needs to manage and make sure it can get all of those. “Anyone making electronic devices has to do that,” he said, and it is now a global problem affecting all industries, whether phones or cars or Lidar sensors.
To read the full article on CNBC, please click here.