National Retail Federation | Monthly Economic Review: April 2020



Jack Kleinhenz | National Retail Federation

Stopping the pandemic is the first step to restoring the economy.

March was an historic month — unfortunately, for many of the wrong reasons. The country is now in the midst of a national health emergency that has triggered adverse shocks to all dimensions of the economy and created significant challenges as the public has been asked to step back from economic activity.

The economic impacts are unlike any past pandemic, with many retailers and other businesses closed nationwide and many states in a lockdown where citizens are directed to stay at home. The equity markets have experienced historic selloffs and jobs have been profoundly impacted.

U.S. initial filings for unemployment benefits jumped to a shocking record high of 3.3 million in the week ending March 21. That compares with only 282,000 claims the week before and is nearly five times the previous record of 695,000 set in October 1982.

How quickly the country gets a handle on containing the virus will determine the degree of the impact on the economy and how soon businesses can reopen. NRF is not sugar-coating the outlook. We expect a severe contraction, and if the nation doesn’t get the virus under control, the fallout will be worse.

“Social distancing” and self-quarantining are now common in our day-to-day lives, and many of those who have not lost their jobs are working at home. With shelter-in-place or stay-at-home directives, retail foot traffic is nearly nonexistent. This is a serious time for retail firms as they try to sustain themselves, but the loss of income for both consumers and businesses is not distributed evenly.

Some “nonessential” retailers will see huge losses and many retail workers will lose their jobs. Yet other “essential” merchants will benefit from stable revenues and their workers will have secure jobs as they try to keep up with the demand for goods and services.

While recent market behavior is somewhat analogous to October/November 2008, what is happening is much different than what we experienced with the Great Recession of 2007-2009.  At that time, both the economy and the financial system were broken. There were huge amounts of excessive leverage, overbuilding of homes and structures, and millions of individuals lost their jobs as excesses were eradicated.

Fortunately, the economy entered the COVID-19 corridor with sound fundamentals. According to the Bureau of Economic Analysis, gross domestic product grew at an annualized pace of 2.1 percent during the fourth quarter of 2019. Sturdy employment gains, low inflation and elevated consumer confidence had provided the engine for growth for the longest economic expansion in history.

At this juncture, it is probable that we will experience a severe contraction at least in the second quarter, and GDP is about to go into a mandated nosedive. Upcoming government reports on economic data will likely show big, scary numbers and losses to the $22 trillion economy. When and what kind of bounceback and trajectory remains unsettled.

Nonetheless, we do not believe today’s situation presages a prolonged economic downturn. Once the pandemic is over, we hope we will find that there is nothing structurally wrong with the economy and that any deficiencies were solved by monetary and fiscal policies.

Any economic outlook is uncertain and difficult to quantify. The initial effect on retail sales will not be available until the Census Bureau releases March data on April 15. However, that data could be delayed or unreliable because retailers that closed during March were not available to complete the monthly survey of retail sales Census relies on to calculate the data.

It is not known how long this situation will last. Estimates of the impact of supply shocks, fewer jobs, reduced consumption and diminished wealth effect on the economy — or the ability of government stimulus efforts to offset these issues — all depend on the pace and scope of the infection and mortality rate. Even forecasts considering assumptions about these factors are highly unreliable and very subjective.


2020 April MER

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