5 ways the digitisation of the global logistics industry can increase trade – and reduce poverty



Henrik Hvid Jensen | World Economic Forum

  • Expanding global trade is essential to reducing poverty.
  • Responsible, accelerated and affordable digitisation can facilitate global trade and sustainably reduce poverty.
  • Five Logistic Internets can increase efficiencies and reduce costs for businesses and trading partners around the world.

The expansion of international trade is essential to development and poverty reduction. To meet the UN’s first Sustainable Development Goal – “no poverty” – we must reduce trade barriers, especially for the world’s poorest.

One of the most efficient ways to sustainably reduce poverty globally and promote shared prosperity is to identify ways by which responsible, accelerated and affordable digitisation can facilitate global trade.

In addition to reducing trade barriers and expanding GDP, digitisation is one of the most economically attractive, and fastest, ways to end poverty. The most effective path to digitisation of global trade is for incumbents in the logistics industry to collaborate to realize five Logistic Internets.

This will lead to substantial business benefits, through increasing global trade, trade-related efficiencies and reduced costs. It will reduce poverty, too, as more trade and greater efficiencies lead to higher welfare and GDP along with fewer administrative costs.

The solution: 5 Logistic Internets

A “Logistic Internet” extends the current Internet with foundational, logistics-specific features. It’s commercially, politically and competitively neutral. The purpose is to replace the current one-to-one connection with an Internet-like paradigm of connect once, then share with everyone, everywhere.

Anyone can innovate and build value-adding services on top of Logistic Internets, thereby increasing the innovative capability within logistics. And once created, a service can immediately be used everywhere – the way a homepage is available for any browser, or an app is available for all iPhones.

Logistic Internet #1: Global Trade Identity (GTID)

The World Economic Forum recommended a shared digital Global Trade Identity (GTID) for businesses and governments. This will be a foundational component in digital business ecosystems. It removes barriers to digital cross-border interoperability and eliminates the hidden costs of everyone managing multiple digital identities.

A digital identity is essential. It ensures you know who you are interacting with through authentication (“Who are you?”) and authorisation (“What are you allowed to do?”)

The corresponding digital signature also ensures integrity in signing digital transactions, by providing:

  • Confidentiality. Only the parties involved can see the transaction.
  • Non-repudiation. You cannot later deny participation in the transaction.
  • Tamper-resistance. A signed transaction is impossible to change.

Logistic Internet #2: Shared Visibility (SV)

Optimising the business eco-system is the central philosophy behind digitisation – and the purpose of shared visibility (SV). SV gives everyone in the ecosystem access to the necessary logistics information in order to make decisions to benefit the entire ecosystem.

SV will digitally connect actors in a standardized way. It enables any number of actors to be dynamically added to or removed from a business ecosystem, while still receiving the same quality and consistency of information digitally and in real-time, which can guide individual decisions.

SV mitigates the increased complexity of the business ecosystem as digital connections increase. SV allows ecosystems to be adjusted fluidly and dynamically without compromising the quality and timeliness of information.

Logistic Internet #3: Port Call Optimisation (PCO)

Port Call Optimisation, or PCO, addresses the fact that cargo vessels spend between just 60% and 70% of their port time at a berth. And port call operations involve a substantial number of actors, who are often not familiar with other actors’ activities.

PCO facilitates the delivery of port call events (or, timestamps) in real-time to authorised entities, to maximize efficiency and reduce lead time. This will improve efficiency and reduce costs end to end.

All actors involved in a port call share intentions and activities via the PCO, and thereby facilitate shared situational awareness among port operators. This makes it possible for all actors to predict when and where movements and services will be conducted, enabling just-in-time operations and coordinating movements and operations.

It’s likely this could address inefficiencies amounting to more than $5 billion, due to reduced use of fuel as vessels can speed optimally, as well as better utilisation of expensive assets by reducing idling time for all actors.

Logistic Internet #4: Financial Flow (FF)

Handling financial flows in global trade is costly. Typically, there are several intermediaries between the actual payer and the receiver, requiring lots of paper and long processing times.

The emergence of blockchain and the programmability of cryptocurrencies has showed it’s possible to safely transfer payments globally without intermediaries while reducing processing time – eliminating the use of paper and saving money.

Digital currencies will likely be realized as Central Bank Issued Digital Currencies (CBDC), which will inherit the possibility of being programmed from cryptocurrencies, enabling FF to trigger commercial actions automatically based on defined criteria.

Lack of access to trade finance is a major obstacle to trade for 66% exporters in Africa. The digitisation of financial flows enables easier access to trade finance in developing countries, thereby reducing trade barriers.

Logistic Internet #5: Customs Cross Border Interoperability (CCBI)

Single Window implementers have realized enabling a single point of data submission at the national level only partially meets the requirements of an international supply chain.

Despite the successful implementation of paperless (or mostly paperless) trading using a Single Window at the national level, many physical documents continue to be generated to fulfil the requirements of trading partners, counterparts and authorities across international borders.

UNECE says to maximize the benefits of a national Single Window, coverage should be extended to include cross-border electronic data exchange of all information.

CCBI would allow any permits, licenses, certificates etc. to be shared digitally with any customs authority around the world. CCBI is a foundational step toward eliminating paper documents in global trade by facilitating generic digital interoperability of government-to-government interactions on a global scale.


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